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Ubisoft’s Tweet Welcoming 2020 Backfires To The Amusement Of Fans

By Mikelle Leow, 02 Jan 2020

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Image via rafapress / Shutterstock.com

Not all memes are compatible across screens. Being hugely aware of this, video game giant Ubisoft has decided to troll its fans by posting a message that not everyone can read.

Taking to Twitter, the company wrote, “Who’s ready for… 2020,” with the year written in video game controller emojis.

Ubisoft published the tweet using the Twitter web app, so the “2020” slogan looked fine on its end. For some internet users surfing via mobile, though, the text was barely legible.

“Happy 202(,” one Twitter user responded. “Last cursed tweet of 2019.” another wrote.

Others joked that the tweet looked even worse when viewed using dark mode.

Ubisoft, acknowledging that the post isn’t the most mobile-friendly, ran a poll to ask if social media users could read the tweet. Unsurprisingly, nearly 64-percent voted “no.”

UI/UX designers and social media marketers, remember to test your work and posts across platforms too.

Who's ready for...
🎮🎮🎮 🎮 🎮🎮🎮 🎮
🎮 🎮 🎮 🎮 🎮 🎮
🎮🎮🎮 🎮 🎮 🎮🎮🎮 🎮 🎮
🎮 🎮 🎮 🎮 🎮 🎮
🎮🎮🎮 🎮 🎮🎮🎮 🎮

— Ubisoft (@Ubisoft) December 31, 2019


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🙃🙃🙃 did this work for you?

— Ubisoft (@Ubisoft) January 1, 2020


sorry to this social media manager https://t.co/1earA0IgKE

— jeff is extremely online (@thecultureofme) December 31, 2019


happy 202( pic.twitter.com/xhHbPIQn9u

— Wario64 (@Wario64) December 31, 2019


R u ok pic.twitter.com/xBBkOeAUG5

— Dylan (@_Turul_) December 31, 2019


Me trying to read this on dark mode like: pic.twitter.com/jXe2U2YVNA

— Kirakira (@TwoBit___) December 31, 2019


Me turning off dark mode and still not knowing wtf is going on pic.twitter.com/huKB45yik0

— Timothywifhat (@Timothy88583267) December 31, 2019


Step up your language skills man... It's obviously says "Who's ready for 🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮"

— AlmostFheymous (@CosplayFhey) December 31, 2019


One last glitch from Ubisoft this decade. https://t.co/GrjHZd5cdm

— kota (@Spoopiest_Ghost) December 31, 2019




[via Ubisoft, cover image via rafapress / Shutterstock.com]
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