BBC’s Time-Evolving ‘Dracula’ Promo Posters Are Fierce By Day, Menacing By Night
Video screenshot via BBC One
While transforming aesthetics are common in digital advertising—with animation tools, anything is possible—the same cannot be said for print campaigns. Yet, the BBC’s in-house BBC Creative team has emerged with apt posters that mutate by day and night in time for the release of Dracula.
Two time-evolving billboards in London and Birmingham reflect the show’s novelty and, by extension, the brilliant minds of creators Mark Gatiss and Steven Moffat, both of whom produced the famed Sherlock series.
In the daytime, onlookers will see that the posters, with a couple of lightbulbs on the top right, are stabbed with stakes. The bloodied weapons seem to appear at random, but the mystery is unraveled at night when they cast the shadow of the series’ villain.
For added depth, a handy emergency box reading “in case of vampires, break glass” can be found below the billboards. Within is another wooden stake that passers-by can use to stab blood-thirsty undead creatures.
Dracula was envisioned to be an unusual adaptation of Bram Stoker’s gothic novel, so its promos had to be just as exciting. “Our campaign for Dracula leaves the audience in no doubt they can expect something fresh and unexpected from this extraordinary adaptation of the vampire classic,” described Olly Harnett, creative head at BBC Creative, in a statement via The Drum.
The three-episode show starring Claes Bang as Count Dracula was co-produced with Netflix. BBC One will first air the series between 1 and 3 January, and all three 90-minute episodes will be made available on Netflix from 4 January.
“There are monsters in this world. Creatures… that will leave a shadow on your soul.” #Dracula starts New Year’s Day at 9pm on BBC One and BBC iPlayer. pic.twitter.com/UEBTBJSw1y
— BBC One (@BBCOne) December 31, 2019
Video screenshot via BBC One
BBC erects immersive Dracula billboards with bloody stakes and haunting shadows https://t.co/azNCN6kCXk pic.twitter.com/l6IsG2gYpP
— The Drum (@TheDrum) January 2, 2020
[via The Drum, video and images via BBC One]
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