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Samsung Gets Called Out For Seemingly Stealing Apple’s Icon Designs

By Mikelle Leow, 08 Jan 2020

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Image via franz12 / Shutterstock.com

Apple and Samsung have been locked in numerous debates about who copied whom, but Samsung’s recent keynote at CES 2020 in Las Vegas seems to place the South Korean company on the unflattering end.

On Tuesday, Samsung’s head of consumer electronics R.S. Kim introduced Samsung Pass, its password management service, unwittingly conjuring up a sense of déjà vu among those in attendance.

As pointed out by online publications like Business Insider and AppleInsider, Samsung seemed to have borrowed its new icon designs from Apple’s Face ID and Touch ID graphics. What’s notable is that Samsung’s facial and fingerprint recognition icons were different in the past.

.@Apple your icon design is super original. This is the old #Samsung Default Contact icon VS. The new #Apple Face ID icon. #FaceID #iPhoneX pic.twitter.com/sN6HINW5ki

— andre (@andrecq417) October 3, 2017


Aside from a similar fingerprint icon, Samsung Pass’ image for facial recognition comprising an open rounded rectangle with a smiley face in the center is remarkably like Apple’s version.

While some might argue that smiley faces aren’t uncommon, they usually feature smaller eyes and no noses. Samsung’s variation, though, comes with elongated peepers and a visible nose.

The Face ID icon was also trademarked by Apple in 2018, and its filing details a “stylized face design contained within a broken lined square with rounded edges” for “secure biometric authentication and password management.” All aspects were delivered by Samsung for its new icon.

The face on the Face ID icon, as longtime Apple users might know, is an extension of the icons designed by Susan Kare for the Mac in 1984 and 1997. It also appears on Mac’s default Finder file manager.

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Twitter user @ImMrFrancesco additionally shared that Samsung seemingly borrowed Apple’s heart-shaped Health icon, and then flipped it to create one of the images on the Samsung Pass slide.

This is not to say Apple has been completely original with its icon creations. As reported by AppleInsider, it still uses the Power/Standby icon adopted from the ISO.

Samsung straight up stole the Face ID icon pic.twitter.com/ifGcIDxIlb

— Parker Ortolani @ CES (@ParkerOrtolani) January 7, 2020


Hey Samsung, those icons look a little familiar… pic.twitter.com/TPY5EJzXIJ

— MacRumors.com (@MacRumors) January 7, 2020



.@Samsung 🤔 pic.twitter.com/FNrZzccMTy

— ᴺᴼᵀ Jony Ive (@JonyIveParody) January 8, 2020



Samsung, please be yourself. pic.twitter.com/55PbpPEwAD

— Ice universe (@UniverseIce) January 8, 2020


Face ID and Touch ID are not the only icons Samsung copied. They just flipped this heart icon previously used in Apple Maps and made it outlined. So creative 🙄 pic.twitter.com/Gdn3sRum8H

— Fran! (@ImMrFrancesco) January 8, 2020




[via AppleInsider and Business Insider, images via various sources]
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