Greenpeace & ‘Wallace & Gromit’ Makers’ Ad On Ocean Pollution Is Soul-Crushing
Video screenshot via Greenpeace UK
Environmental nonprofit Greenpeace UK and Aardman, creators of the famed Wallace and Gromit animations, have reduced audiences into a blubbering mess in just two minutes.
In their new spot, the partners envision a family of turtles as they return home after visiting their grandparents.
The journey starts out chirpy, as the turtles enjoy the ocean’s vibrant sights.
Sadly, things take a turn as the family members witness a gradual destruction of the waters.
The advert humanizes the turtles, leaving viewers to take a pause and imagine themselves in the flippers of marine creatures. Director Gavin Strange described the film as a “personal yet universal story of family, loss and hope.”
It also boasts an ensemble of A-listers who have lent their voices to the project, including Oscar award-winners Olivia Colman and Helen Mirren, Stranger Things’ David Harbour, Game of Thrones” Bella Ramsey, Downton Abbey’s Jim Carter, and comedian Ahir Shah.
“Our oceans face so many threats, some I wasn’t even aware of before this,” said Colman. “And sadly, the story of this turtle family trying to get home in a damaged and changing ocean is a reality for so many marine creatures that are having their habitats destroyed by human activities. I hope this film inspires more people to take action to protect our oceans.”
The emotive tale has undoubtedly stirred a reaction on social media. “I’m not crying, you’re crying,” copywriter Vikki Ross responds.
Viewers touched by the advert might wish to sign Greenpeace’s petition for a Global Ocean Treaty.
I’m not crying, you’re crying https://t.co/nnYyrkItam
— Vikki Ross (@VikkiRossWrites) January 15, 2020
— Gillian Rightford (@grightford) January 15, 2020
‘We Can’t change the past, but we can demand a better future!’
— TheWaddells74 (@waddells74) January 15, 2020
Signed and Retweeted. This video really helps clearly explain the message so that all ages can understand the crisis. Well done 🐢🐬🐟🌊💚
— Roselle Smith (@RoselleSmith_) January 15, 2020
Not many ads provoke such strong reactions
— Vikki Ross (@VikkiRossWrites) January 15, 2020
[via Muse by Clio, video and cover image via Greenpeace UK]
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