Expedia Sneakily Inserts Tourism Ad Along Prince Harry & Meghan Markle News
Image via ComposedPix / Shutterstock.com
Numerous reports have pointed at the Duke and Duchess of Sussex’s possible relocation to Canada.
With this announcement, travel deals company Expedia thought it was aboot time to broadcast its perks to the masses. Its new ad, produced by advertising agency Saatchi & Saatchi, was strategically placed alongside articles about the couple’s decision to “step back” from the British royal family and their plans to split their time spent in the UK and Canada.
The print advert depicts pristine Canadian waters and majestic highlands, with a search bar reading, “Canada.” Below sits the tagline, “Escape the family.”
The clever graphics were printed next to reports on Prince Harry and Meghan Markle’s departure by the Evening Standard and Metro.
Evening Standard insertion shows both the power of topicality and the multiplier created by media context @saatchilondon pic.twitter.com/EDbr4JgHjk
— richard huntington (@adliterate) January 17, 2020
[via Campaign, images via various sources]
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