Image via testing / Shutterstock.com
Social media users are mocking fashion brand Zara for its recent ad for jeans that appeared like they have being modeled by an invisible man.
The ad was shared on Twitter, and it showed the jeans, which retailed for £29.90 (US$39.09), stood up on its own, with no model inside. The jeans were paired with a pair of loafers, and it came in two colors, black and white.
Twitter user @GrrlGhost shared the ad online alongside the caption “Lmao why have Zara decided to model jeans like this.” The ad has over 200,000 likes with many other users trying to wrap their head around the odd shoot.
“Ghosts getting modeling gigs is the representation we need in 2020,” one Twitter user commented. “There is some weird voodoo magic keeping them jeans standing up,” another user commented.
[via
@GrrlGhost, opening image via
testing / Shutterstock.com]