Disney Debuts New 20th Century Studios Logo, Shedding Off ‘Fox’ Name
Image via Allmy / Shutterstock.com
Disney is set to overhaul the entertainment industry with its US$71 billion acquisition of 20th Century Fox and other Fox assets, and has since rebranded the film studio under the “20th Century Studios” name.
Since then, a new logo for 20th Century Studios has made its way out, and as Variety reported, it isn’t “dramatically altered, just updated.”
As previewed in the YouTube video below, the wordmark is hugely similar to the old 20th Century Fox branding, but reads “Studios” instead of “Fox.” It’s likely Disney went with the name change to eliminate associations with Fox News and the like.
Elsewhere, Disney is also renaming the art house production company Fox Searchlight Pictures as simply “Searchlight Pictures.”
However, revisions for the monikers of Fox’s television production units, 20th Century Fox Television and Fox 21 Television Studios, remain to be known. Variety cited a source “close to the situation” that the company is in talks of possibly renaming them, “but no consensus has emerged.”
20th Century Studios will first officially appear in the opening of 2020’s The Call of the Wild on 21 February, going full circle as the final movie released under 20th Century Pictures before the studio was acquired by Fox was also The Call of the Wild in 1935. Meanwhile, the new Searchlight Pictures branding will debut during the screening of Downhill, set to arrive in theaters on 14 February.
The new 20th Century Studios logo can be found around the 0:39 mark in the montage below.
The last movie to be released under "20th Century Pictures" before being bought by Fox was 1935's THE CALL OF THE WILD.
— Scott Sullivan (@ScottSullivanTV) January 27, 2020
The first movie to be released under "20th Century Studios" after being bought by Disney is 2020's THE CALL OF THE WILD.
[via Creative Bloq, video via ABC The Lissajous Curve Thingy, cover image via Allmy / Shutterstock.com]
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