McDonald’s Removes Its Name & Logo In Clever, Confident Outdoor Campaign
Image via Leo Burnett London
An unspecified fast food chain is so convinced about its branding, it has decided not to include its name, logo or food pictures in a tasteful series of new outdoor ads.
Produced by advertising agency Leo Burnett London and designer David Schwen, the campaign titled Iconic stacks features typographic posters with ingredient names color-coded and stacked into word sandwiches.
Customers will not only recognize who the ads are from, but also the specific menu items being advertised.
“Only a handful of brands can communicate like this,” says Andrew Long, Creative Director at Leo Burnett London. “Super proud of our latest work for one of the most iconic brands in the world, I’ll let you guess which one.”
Only a restaurant as iconic as this one can make you feel hungry without any food photos.
Image via Leo Burnett London
Image via Leo Burnett London
Image via Leo Burnett London
[via Campaign, images via Leo Burnett London]
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