Image via Facebook
Facebook has rolled out a new privacy tool called the ‘Off-Facebook Activity’ feature, which finally lets users look at the data collected by the platform as it observes their activity across various sites and apps.
Those heavily personalized Facebook ads that you see are often from information derived from your activities beyond the platform. Now, you get to control them through the new tool.
In order to access the feature, you’ll have to use a smartphone because it is only available in Facebook’s mobile app.
To find it, first click on the menu on the top right-hand side of the screen and select ‘Settings’. You will then see the ‘Off-Facebook Activity’ option located under the ‘Your Facebook Information’ tab.
‘Off-Facebook Activity’ reveals a list of your activity across businesses and organizations outside of the Facebook app. So, if you bought a pair of sneakers from adidas’ website, details about your purchase will be shared with Facebook, which will then be tied to your account.
The activity might be written as, “Jane visited adidas’ website,” and “made a purchase.” This is how you get all the personalized ads.
Once you’ve come this far, you’ll be left with a number of options. You can choose to manage your ‘Off-Facebook Activity’, which means you can specifically select which companies can and cannot share your information with the platform, or you can simply erase all the history completely.
You can also download a copy of your activity by category. When you request a copy of the collated data, it will appear as a “pending” request. The duration of retrieving the results will differ according to the types of data you’ve selected.
If you’d like to completely turn off all the data shared between external sites and Facebook, click on ‘More Options’ from the main page of ‘Off-Facebook Activity’, and then tap on ‘Manage Future Activity’.
You can finally switch off all data-sharing with a toggle button, which might then trigger a series of warnings like, “It can take up to 48 hours for the changes to go into effect,” “Facebook will still receive data about your activity across sites, but it won’t be saved to your account,” “you may be logged out of a bunch of apps,” and “while you’ll still see ads, they just won’t be personalized.”
[via
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