Coca-Cola’s Optical Illusion Ad Makes You ‘Feel’ Its Bottle Without Seeing It
Coca-Cola has adopted an “invisible” branding of its bottle in its latest ad.
Produced by creative agency Publicis Italy, the optical illusion ad features a curved variation of the company’s logo accompanied with a “Feel It” tagline measured at a bottle-neck width.
The distance between both lines of text make it feel as if there’s an actual bottle there. The minimalist campaign comes complete with the brand’s iconic color palette of red and white.
The clever outdoor campaign will run across Central and Eastern European markets.
¿Adivinan la silueta? La botella más famosa del mundo es protagonista "invisible" en la última campaña de Publicis Italia para Coca Cola: "Feel It". pic.twitter.com/xIGThZrcz1
— Lina Sandoval (@linasandoval) February 18, 2020
[via Ad Age, opening image via Publicis Italy]
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