Sanitary Product Brand Launches ‘UNsanitary’ Pads To Stop Poverty From Flowing
Image via Hey Girls
The latest range from UK menstrual care social enterprise Hey Girls wasn’t developed with hygiene, absorption nor safety in mind. In fact, the products, now available in supermarkets, are the last things females should use during the time of the month. What gives?
The ‘UNsanitary’ range highlights the prevalence of period poverty, and how one in 10 girls and young women from the ages of 14 to 21 in the UK are unable to afford sanitary products. Some are forced to use socks, toilet paper, newspapers, and even leaves to stop leakage.
One in six UK women or their family members have also been affected by period poverty.
The campaign, launched with communications agency adam&eveDDB and street newspaper The Big Issue, shows the UNsanitary pads being stocked at popups in select ASDA stores. The items are packaged as stylishly as real sanitary products, but upon closer inspection, customers will find that they contain socks, newspaper clippings and toilet paper.
A special edition featuring a 24-page mini magazine was also printed by The Big Issue to soak up awareness on periods, activism, poverty and the environment.
Thankfully, the UNsanitary products are not actually for purchase.
Hey Girls has prides itself as the only “Buy One Get One” social enterprise for period products, and promises to give a box of sanitary pads for every box purchased.
Image via Hey Girls
Image via Hey Girls
Image via Hey Girls
[via Creative Boom, images via Hey Girls]
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