KFC Brings Justice To The Little Finger In New Outrageous Campaign
Video screenshot via Frank & Fame
One key advantage that humankind has over the animal kingdom is opposable thumbs. Not so helpful, apparently, are pinky fingers. Thankfully, KFC embraces all digits, no matter their size.
While most patrons around the world would be aware of KFC’s “finger lickin’ good” slogan, its customers in Greece aren’t quite familiar with it. This is because KFC only has seven outlets in the country.
To reinforce the tagline, KFC Greece enlisted communications agency Frank & Fame to put together an over-the-top campaign activating all fingers.
The commercial titled The Story of the Little One remarks on how each digit has a known use, except for the little finger.
However, at KFC, every finger is held in esteem. The fast food chain finally thanks the pinky for its work with its version of a kiss, the lick.
[via Ads of the World, video via Ads of Brands, cover image via Frank & Fame]
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