Jonathan Hoefler Opens ‘Type Clinic’ Offering Free Typography Consultations
Image via Shutterstock
After appearing on Netflix’s Abstract: The Art of Design, designer and founder of type foundry Hoefler & Co. Jonathan Hoefler has been sharing more of his secrets online.
Last November, Hoefler rolled out a collection of tools and lessons about typographic illusions that design enthusiasts can access for free. He’s now following up with a “type clinic” on social media, where he offers free design critique to those who need “a second set of eyes.”
Hoefler revealed that he’s been hosting consultations for awhile, but “I thought I might try and make this a regular feature.”
Co.Design’s Lilly Smith cites that renowned letterer and illustrator Jessica Hische had seeked his critique before. “I have been drawing a single lowercase ‘s’ for five hours and it’s still ‘just ok,’” Hische shared. Hoefler took a look at her work and recommended tilting the glyph clockwise.
Hoefler’s “type clinic” runs in a similar vein as Stefan Sagmeister’s “design clinic,” where he frequently comments on completed design work sent in by Instagram users. The key difference is Hoefler provides advice for work-in-progress projects.
For typography help, simply drop the designer a direct message on Twitter.
From time to time, I've done impromptu type clinics on Twitter. I thought I might try and make this a regular feature, so if you’re working on letterforms and could use a second set of eyes, feel free to DM me. —JH pic.twitter.com/x73Eu28ipM
— Hoefler&Co. (@HoeflerCo) February 24, 2020
Ahoy, Jessica! Nice talking to you just now. Here’s a thought or two about the S & friends; feel free to use or discard. I wondered if you‘re seeing what I’m seeing... —> https://t.co/Vnbre1RXyt
— Hoefler&Co. (@HoeflerCo) February 22, 2020
[via Fast Company, images via various sources]
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