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Heineken Deceptively Encourages Drinking & Driving With Public Beer Fridge

By Mikelle Leow, 26 Feb 2020

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Video screenshot via Publicis Singapore

Heineken reveals probably the only acceptable way to drink an ice cold beer before you drive: a completely safe Driver’s Fridge.

The public refrigerator doesn’t actually contain booze, but Heineken Singapore’s non-alcoholic 0.0 beer.

The Driver’s Fridge, placed in strategic locations in the green city, can only be opened with car keys, and automatically unlocks when it detects the frequency sent out by the keys.

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The invigorating campaign was launched by advertising and public relations company Publicis Singapore.





[via The Drum, video and cover image via Publicis Singapore]
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