Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Status Is Down
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

Animation
Advertising
Branding
Creativity
Graphic Design
Google
AI Generators
  • Creativity
  • Graphic Design
  • Google
  • AI Generators
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

Tokyo 2020 Unveils Striking Animated Pictograms That Mirror Each Sport In Games

By Izza Sofia, 27 Feb 2020

Subscribe to newsletter
Like us on Facebook

Olympic pictograms

The Tokyo 2020 Olympics has revealed the first-ever animated pictograms in the history of the Games.

The 73 pictograms were created by Japanese designer Masaaki Hiromura and animated by Japanese motion designer Kota Iguchi. Each rendition imagines a sport in full sequence against a white background.

The moving pictograms comprise a series of three movements—appear, static and disappear. According to the organizers, the moving pictograms emulate the “characteristics and athleticism” of each sport and “highlight the dynamism of the athletes.”

23 pictograms represent the 22 Paralympic sports while the other 50 represent the 33 Olympic sports. Some of the pictograms include a basketball player slam-dunking a ball and a gymnast performing a standing split.

The team managed to recreate the 3D movements of athletes, and transformed them into 2D. Complex motions such as twists have also been included.

Iguchi said that it took over a year for them to create the animated pictograms.

“The new kinetic sport pictograms will broaden the appeal of each sport by means of their beautiful and more easily conveyed expressions,” he explained.

“I hope that they will brighten up each of the events and, while a creation of the Tokyo 2020 Games, I hope they will be passed on to future Games as a legacy for the future, as well as inspiring video designers in other countries,” he continued.

Advertisement
Advertisement


The moving pictograms will be featured on Tokyo’s 2020 website, social media channels and its venues.

For the first time in Games history, #Tokyo2020 has created kinetic sport pictograms! #Tokyo2020 has created the first animated pictograms to highlight just how dynamic, innovative, and special this Games will be! ✨#UnitedByEmotion @Olympics @Paralympics pic.twitter.com/NFw8uhFaU2

— #Tokyo2020 (@Tokyo2020) February 26, 2020


Tokyo 2020 Kinetic Sports Pictogramshttps://t.co/pvfQpExaD5 pic.twitter.com/9WKY7EhVgS

— Andreas Storm (@st8rmi) February 27, 2020



Paralympic pictograms









[via It’s Nice That, opening image via Tokyo 2020]
Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
AI Generators
Link to news page

Status Is Down Launches MCP for ChatGPT, Claude and Cursor AI Workflows

Google
Link to news page

Google Unmasks Halloween 2026’s Trending Costumes, Candy & Creepy Searches

Dyson
Link to news page

Dyson Unearths Hair Tool Makeovers Inspired By The World’s Rarest Mineral

Web Design
Link to news page

When Your Website Goes Down, This Is the Page Customers Meet Instead

2027
Link to news page

2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory