Snickers’ Fans Find Its Tasteless Welsh Language Joke Difficult To Swallow
Image via Mehaniq / Shutterstock.com
Snickers UK has been smeared on the internet after it likened the Welsh language to “someone sitting on a keyboard.”
The tweet from its official account was immediately deleted after it was hit with backlash. Snickers wrote, “A place in Wales or someone sat on a keyboard? A thread,” and set the ball rolling with “Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, Rhosllanerchrugog and Penmaenmawr.”
The thread was heavily criticized by social media users, driving the company to take it down.
“Really not sure why it was deemed appropriate to mock the Welsh language in the first place,” a Twitter user wrote. Some also commented that they would be boycotting the company after seeing the tasteless tweet.
Snickers immediately published an apology. “We’re sorry to everyone offended by our last tweet, we totally misjudged it and hold out hands up for that,” the note read.
It then thanked Welsh fans in the UK and reassured that it would “not let ill-informed tweets ruin the relationship any further.”
Too late @SNICKERSUK pic.twitter.com/vCjmUCH0Az
— Gareth Jewell (@GPJEWELL) March 3, 2020
We clearly weren't acting ourselves on this one.
— SNICKERS UK (@SNICKERSUK) March 3, 2020
The only way for @SNICKERSUK to fix this now is to issue a full apology and to release a special edition Snickers with the colours of the Welsh flag. 🏴👊🏻 Better? Better.
— Mark Carter (@MarkLewisCarter) March 3, 2020
I'm really not sure why it was deemed appropriate to mock the Welsh language in the first place, name one other language in the entire world youd deem it acceptable to do that to.
— Ben Williams (@ben_wrecsam) March 3, 2020
As a child growing up in rural Wales, having to manage without electricity and running water was difficult to say the least. But the one highlight was being able to eat a Snickers with my friends after school in my home village of Clwatchwyr. So this disappoints me greatly.
— Gwydion Rhys (@GwydionRhys) March 3, 2020
Release some bars branded 'Marathon' in red, white and green packaging as a limited edition in Wales, with 5p per bar sold going to the Welsh Air Ambulance. #snickers #cymru
— Colin Peppiatt (@ColinPep1) March 3, 2020
From a lover of Snickers. Too late.
— Dr Jen Llywelyn 🏴 🇪🇺 🏴 (@Penbrynhir) March 3, 2020
Often 'ill-judged' is used as an excuse. Thing is, why did some twit think it was funny? Was it a 10-year-old?
I will miss Snickers. A lot. But I am a Welsh-speaker, and will find the lovely stuff difficult to swallow.
— SNICKERS UK (@SNICKERSUK) March 3, 2020
[via ITV, opening image via Mehaniq / Shutterstock.com]
