NHS’ Logo Gets Reversed To Remind People To ‘Stay Home Now’
Image via Marbury / Shutterstock.com
UK prime minister Boris Johnson ordered a lockdown on the country to minimize the spread of the coronavirus.
To remind people to stay at home, creative agency St Luke’s London has found a great way to promote the simple message while protecting the National Health Service (NHS) at the same time with a concept logo change.
St Luke’s simply used NHS’s recognizable logo, and reversed it to read “SHN,” short for “Stay Home Now.” The reversed lettermark is accompanied with the line, “Stay Home Now. Don’t send our NHS backwards.”
Speaking about the concept, St Luke’s executive creative director Richard Denney said, “What the NHS is doing right now cannot be taken for granted or lightly. We must support and try to protect them by doing our bit and staying at home. It’s not a difficult ask.”
So glad to see this resonate with Ad land.. "simple and powerful"
— St Luke's (@StLukesLondon) March 26, 2020
STAY HOME NOW#StayHomeNow #StayHomeSavesLives @NHSuk #NHSCovidHeroes@Campaignmag https://t.co/nSvHN5kUEi
To help the #NHS please #StayHomeNow #SHN #21daylockdown #Lockdown21 #Covid19Out #covid19UK #21daylockdown #NHS #StayAtHomeSaveLives #nhsvolunteers #COVID19outbreak #NHSThankYou pic.twitter.com/rQsavQhDnq
— Mazhar Nazir (@mmazharnazir) March 25, 2020
Following on from Dr Jack’s very poignant interview on LBC, we created this call to action on Saturday – great to see its message is gaining traction. These are the hours and days that count. Please share.STAY HOME NOW. Don’t send our NHS backwards#StayHomeNow @NHSuk pic.twitter.com/z50AcWPCdm
— St Luke's (@StLukesLondon) March 24, 2020
[via Ad Age, opening image via Marbury / Shutterstock.com]
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