Jeep Relives ‘Groundhog Day’ With Reused Bill Murray Ad For COVID-19 Campaign
Video screenshot via Jeep
Earlier this year, Jeep unveiled its Super Bowl commercial featuring Bill Murray, who then reprised his role from the 1993 film Groundhog Day.
This time, the automaker has aptly released the same ad all over again, in line with the film’s plot. The new spot, called Same Day, turns into a public service announcement with a slight twist.
Murray, who played Phil Connors in the film, is seen waking up to Sonny and Cher’s song I Got You Babe again—but instead of leaving his house to experience the vicious cycle of Groundhog Day, he stays in bed.
The 26-second-spot ends with a message to those self-isolating at home: “We understand that every day is starting to feel the same. Stay home. Stay healthy. When this is over the trails will be waiting.”
#StayOffTheRoad pic.twitter.com/2nmVlYgxdw
— Jeep (@Jeep) March 31, 2020
[via Car And Driver, cover image via Jeep]
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