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McDonald’s Mocks Phone Launches With ‘5G’ Smart Product—Turns Out To Be Chicken

By Mikelle Leow, 16 Apr 2020

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Images via McDonald’s China

McDonald’s left fans and the media in a crunch when it announced it would be debuting a “5G smart” product in China on 15 April, the day Apple was rumored to launch the 2020 iPhone SE (and it did).

On the days leading to the unveiling, McDonald’s China posted a series of ads teasing what looked like a smartphone, including sneak glimpses at a rear camera, facial recognition, and a liquid bezel-free design.

McDonalds is hosting a 5G conference in China to unveil its latest product.

It's teasing some type of smart product with slim bezels, the latest tech, facial recognition, high quality sound, camera and 5G.

Speculation says it's some new self checkout product. pic.twitter.com/ETR4JJT5E4

— Daniel Ahmad (@ZhugeEX) April 15, 2020


Customers now discover that the visuals were for the chain’s new McCrispy Chicken. Say what?

It turns out “5G” stands for “five technologies” boasted by the fried chicken, namely taste, freshness, juiciness, crispiness, and “multiple forms,” as translated in a tweet by Daniel Ahmad, a senior analyst at Asian game market research firm Niko Partners.

Those anticipating a tech product might be disappointed by the anti-climatic reveal, but to put things into perspective, there are much, much weirder things going on in the world right now.

It turns out it's just a new McCrispy Chicken product......

Ight, time to complain to the authorities for false advertising. wtf this has to do with 5G. pic.twitter.com/1XsfL6aigw

— Daniel Ahmad (@ZhugeEX) April 15, 2020


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It turns out 5G = 5 technologies.

- Taste, Freshness, Juicy, Crispy and the final one is multiple forms (Leg, wing, breast). pic.twitter.com/flFVLgEtaA

— Daniel Ahmad (@ZhugeEX) April 15, 2020



Image via McDonald’s China


Image via McDonald’s China


Image via McDonald’s China


Image via McDonald’s China


Image via McDonald’s China



[via Gizmochina, images via McDonald’s China]
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