BMW China’s Latest Ad Uplifts Viewers To Look Forward To Post-Lockdown 2020
BMW China has unveiled an inspiring new ad titled Blue Skies and White Clouds after the country experienced a lockdown due to the coronavirus pandemic.
The car company released a beautiful clip, written as a letter to the year 2020, offering messages of hope and encouragement as the country continues its recovery from the outbreak.
The film acknowledges the troubling times that people have endured as it looks forward to a hopeful future by welcoming 2020 once again. “The blue sky and white clouds will arrive as promised,” the automaker encourages.
BMW China’s head of marketing Stephane Koeppel said, “The campaign uses a double narrative, ‘Blue Sky and White Clouds’, referring to the brand’s nickname in China, representing both BMW and the hope that with every day, no matter what happens, it is a day where we can find optimism.”
[via The Drum, opening image via QQ]
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