L’Oreal Paris Gets Called Out For Black Lives Matter Hypocrisy By Fired Model
Image via Featureflash Photo Agency / Shutterstock.com
Beauty brand L’Oreal Paris’ Instagram post in support of Black Lives Matter did not sit well with model Munroe Bergdorf, who was let go by the company after addressing white supremacy online in 2017.
Now, Bergdorf, who briefly modeled for the brand, is calling out L’Oreal’s social media post, which reads, “Speaking out is worth it.”
“Solidarity is worth it,” L’Oreal Paris wrote. “L’Oreal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to support progress in the fight for justice.”
In response, Bergdorf said on Instagram, “Excuse my language, but I am so angry. F**k you. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy.”
Bergdorf, who said that she was “in floods of tears,” added, “That is what you get for ‘speaking out’ when employed by L’Oreal Paris. Racist snakes. If you care about me or ‘#blacklivesmatter’, don’t let @lorealparis get away with this.”
Bergdorf was appointed as the new face of the brand in 2017 for a True Match foundation campaign. However, she was quickly dropped from the role after voicing out about racism on Facebook. L’Oreal tweeted then, “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”
Where the HELL was this “solidarity” in 2017, @Loreal? When you fired @MunroeBergdorf from a campaign for speaking FACTS about white supremacy and threw her into a pit of racist and transphobic media abuse? Your performative activism STINKS and this is SO heartless. SHAME ON YOU! pic.twitter.com/gtave5CuXh
— Em (@EmilyBashforth) June 1, 2020
When you fired a black black trans woman for speaking about these things but three years later you find a moment to turn it into cash @Loreal #MunroeBergdorf pic.twitter.com/N6X4TLGJjN
— Aja Barber (@AjaSaysHello) June 1, 2020
[via Teen Vogue, opening image via Featureflash Photo Agency / Shutterstock.com]
Also check out these recent news
