Burger King Forces Whopper Lovers To Stay Home By Keeping Surveillance On Them
Video screenshot via Burger King Brazil
While many frown upon federal surveillance, they might think differently when free food from their favorite restaurants are thrown into the mix.
Confident that customers would ungrudgingly exchange a fraction of their privacy for a Whopper, Burger King Brazil has rolled out a campaign that rewards them with a free burger for staying at home—with proof collected by the King itself.
To ensure fans adhere to its request, the fast-food chain will monitor their geolocations and entice them to stay indoors during the COVID-19 pandemic by increasing the value of their prizes, which include snacks and vouchers, the longer they remain in their homes.
Users will have to install the Burger King app, which will let the restaurant track down their location data and finally discern how deserving customers are of the rewards.
The counterintuitive campaign was produced by advertising firm DAVID The Agency in Miami and São Paulo.
Other intriguing moves by the burger giant to combat the spread of coronavirus include designing social-distancing crowns, creating a Whopper so pungent it keeps patrons six feet apart from each other, rewarding Zoom users, and sharing its Whopper recipe so customers can recreate the popular menu item at home.
[via ZDNet, video and cover image via Burger King Brazil]
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