Twitter Turns Real Tweets Into Billboards To Highlight Black Voices

By Izza Sofia, 26 Jun 2020

Image via Twitter

Twitter adopted several real tweets and turned them into billboards in honor of Juneteenth, the American 19 June holiday commemorating the emancipation of slaves.

The tweets selected date back to the emergence of Black Lives Matter protests. Twitter broadcasted them across US cities such as Atlanta, Los Angeles, New York, and Minneapolis to show support for Juneteenth and Black voices.

Twitter has been a hub for users to share their thoughts about racial injustice and police brutality over the past weeks. This campaign aims to amplify these voices further and keep the momentum alive despite protests dying down.

“We wanted to show up in the cities that have become the epicenters of the protests and places that have become rallying points for the outcry of #BlackLivesMatter and the overwhelming demand for equity,” Twitter’s global director of culture and community God-is Rivera told WeRSM.

Rivera said the campaign was created to “amplify the perspectives and thoughts of people who are sharing these intense feelings” about pressing world issues, and broadcast them “in their own words.”

📍 Minneapolis
🗣️ @FredTJoseph pic.twitter.com/lNTOkyguG1
— Twitter (@Twitter) June 19, 2020

📍 Oakland
🗣️ @YoliZama pic.twitter.com/lcGDLzAJIn
— Twitter (@Twitter) June 19, 2020

📍 New York City
🗣️ @Afrikkana95 pic.twitter.com/tEfs27p7xu
— Twitter (@Twitter) June 19, 2020

📍 Chicago
🗣️ @JoshuaKissi pic.twitter.com/ZeD3XvJUbX
— Twitter (@Twitter) June 19, 2020

📍 Philadelphia
🗣️ @Imani_Barbarin pic.twitter.com/ZRDUipsu38
— Twitter (@Twitter) June 19, 2020

Juneteenth represents freedom, emancipation, and liberation.

To celebrate #Juneteenth is to know Black history. It's to know American history. And it’s to understand the work doesn’t stop here.

Here are voices and resources to keep you going. And here’s why... 🧵 pic.twitter.com/NsNi6aFKmz
— Twitter Together (@TwitterTogether) June 19, 2020

📍 Atlanta
🗣️ @BerniceKing pic.twitter.com/83upyVnwIS
— Twitter (@Twitter) June 19, 2020

[via The Drum, opening image via Twitter]

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