Rami Malek, Willow Smith, Troye Sivan & More Front Cartier’s Diverse Ad Campaign
Image via Cartier
Cartier celebrates diversity by casting five unique personalities for its Pasha de Cartier watch campaign The five influential figures—actor Rami Malek, actress Maisie Williams, and musicians Jackson Wang, Troye Sivan, and Willow Smith—present “five authentic journeys.”
The adverts, photographed by Craig McDean, display a classic theme with the use of black-and-white tones. The stars posed in a studio around a circle installation in reference to the Pasha's timepiece.
The campaign features the personalities sharing about their uniqueness while working on their creative goals. “There’s no final destination in life, but every step towards your goal, every chapter in your history, is a big time for me. Just trust yourself and write your own history,” Wang says at one point.
“You always have to bite off more than you can chew to evolve as a person and especially as an artist, and prove to yourself that you can do this and that you can expand,” Smith echoes.
Take a look at the campaign below.
[via Harper’s Bazaar, cover image via Cartier]
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