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Image via Burberry

Kendall Jenner took it upon herself to shoot a series of photos for Burberry’s latest ad campaign.

Jenner propped up her camera at home during the coronavirus pandemic to capture new self-portraits using her own computer.

The model is seen wearing the brand’s TB summer monogram collection with an updated look of the Peter Saville-designed TB logo prints first introduced by chief creative officer Riccardo Tisci in 2018.

The new TB logo is a little bigger and comes with new shades like azure blue, graphite, and cobalt blue with orange accents. The initials pay tribute to the founder Thomas Burberry.

The collection features summer pieces, including a sporty bikini and a bright bodysuit worn by Jenner. The project was directed with the help of creatives Nick Night and Katy England, who worked on the video featuring CGI geometric designs that reflect skateparks and swimming pools.

View this post on Instagram

Introducing the TB Summer Monogram collection . Captured in a series of self-portraits created at home by #Kendall, the new collection embodies the free spirit and optimism of the season . #Burberry #TBSummerMonogram #ThomasBurberryMonogram

A post shared by Burberry (@burberry) on Jul 1, 2020 at 2:04am PDT

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#Kendall photographs herself at home wearing our #TBSummerMonogram bodysuit . A celebration of the #ThomasBurberryMonogram, created by #RiccardoTisci and #PeterSaville and refreshed in a larger-scale print . #Burberry

A post shared by Burberry (@burberry) on Jul 1, 2020 at 5:22am PDT

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#Kendall photographs herself at home for the new TB Summer Monogram collection, wearing a sports-inspired bikini in our larger-scale #ThomasBurberryMonogram print . #TBSummerMonogram #Burberry

A post shared by Burberry (@burberry) on Jul 1, 2020 at 3:31am PDT

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A journey from reality to fantasy, the campaign blends real-life capture with a digital reverie inspired by geometric skateparks and swimming pools – created by photographer #NickKnight, art director #PeterSaville and stylist #KatyEngland. . #Burberry

A post shared by Burberry (@burberry) on Jul 1, 2020 at 8:10am PDT

[via PAPER Magazine, cover image via Burberry]

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