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Not Sure How To Help The Black Lives Matter Cause? Use This Instagram Filter

By Thanussha Priyah, 07 Jul 2020

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Video screenshot via The Conversationalist

The George Floyd incident in May 2020 sparked anti-racism protests across the US to address racial injustice in the nation. Online community The Conversationalist aims to keep the ball rolling by encouraging Instagram users to raise awareness to the issue.

The Conversationalist has unveiled an AR filter, called Take Action, which prompts users to participate in positive actions. The AR filter works in a rotating spin-the-die style, delivering options that encourage users to think introspectively or do something for the Black Lives Matter cause.

Some of the choices and questions are, “Tag your favorite Black creators,” “Have you attended any protests?” and “Are you registered to vote?”

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The creators of the filter hope to bring awareness and encourage others to get on board the anti-racism protests online and offline. Try out the filter here.

View this post on Instagram

Activism involves much more than reposts on social media. When possible, it's encouraged to donate, demonstrate, and start the tougher conversations with those around you who may not share your thoughts and views. To turn hashtag activism into action IRL, we created the "Take Action with TC" filter. Using this filter will prompt you to discuss topics surrounding race, donate to organizations, and more! Swipe to see some user videos, and head over to our profile to use the filter yourself -- just click the filter tab and hit the try it button to start recording!

A post shared by The Conversationalist (@theconversationalist) on Jun 12, 2020 at 2:20pm PDT





[via Dazed, cover image via The Conversationalist ]
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