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Durex’s Cheeky Ad Encourages You To Cover Up Whether You’re ‘In Or Out’

By Izza Sofia, 24 Jul 2020

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Image via monticello / Shutterstock.com

Durex Zambia’s witty ad stressing the importance of covering up—whether with a face mask or condom—has received high praises from social media users.

The ad encourages you to don a face cover in public to slow the spread of COVID-19, and opt for a condom behind closed doors.

The cheeky poster sees a picture of a mask with the phrase, “Going out,” and a packet of condom next to it. Below it reads the line, “Going In.”

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“Whether you’re going out or staying in, always remember to cover up,” the condom brand wittily captioned its post. The ad received close to 10,000 likes on Facebook, with many applauding the team behind it.

“I love the brain behind this,” one Facebook user commented. “This is some good advertising. You can end up buying Durex for the love of the ad,” another wrote.



Whether you're going out or staying in, always remember to cover up. #StaySafe #OYS

Posted by Durex Zambia on Thursday, May 14, 2020




[via Durex Zambia, opening image via monticello / Shutterstock.com]
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