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Burberry’s Staffers Model Its Designs Outside Their Homes For SS21 Campaign

By Thanussha Priyah, 24 Jul 2020

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Image via Burberry

Burberry enlisted its staff members to double as models and pose right outside of their homes in England for its Summer/Spring 2021 Pre-Collection campaign.

The luxury brand held fashion shoots outside of employees’ houses, while keeping in line of COVID-19 social distancing measures. The talent pool came from Burberry’s retail, copy, design, finance, and merchandising teams, among other departments.

In the newly-released shoot, Emily from the digital design team can be seen wearing a satin bomber jacket embossed with varsity appliqués, gold-plated hoop earrings, wool shorts, a quilted leather bag complete and wraparound sandals.

Massimo from the accessories design team posed in front his stairs, wearing a vibrant yellow check cashmere wool sweater, shorts and a pair of Arthur sneakers.

“I am so proud of this collection which not only reflects and celebrates the unique codes that make the house, but also the diversity of talent that represents our Burberry community, bringing the magic of the Burberry world to life,” the brand’s chief creative officer Riccardo Tisci said in a statement.

Similarly, Gucci also recruited its employees to model for its latest Resort Collection. The brand got its design team to showcase their own work for the new line.

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Emily, Digital Design, Bethnal Green . Introducing our Spring/Summer 2021 pre-collection lookbook created by #RiccardoTisci – celebrating our founder Thomas Burberry’s legacy of discovery with our #Burberry community . Emily wears a showerproof technical satin bomber jacket decorated with varsity appliqués, gold-plated hoop earrings, technical wool gabardine longline shorts, a quilted leather Soft Cube bag complete with wraparound sandals . #BurberryPreSS21

A post shared by Burberry (@burberry) on Jul 24, 2020 at 1:02am PDT



View this post on Instagram

Rachel, Art Direction, Camberwell . ‘I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors.' - #RiccardoTisci . Rachel wears a bright-red houndstooth check tailored suit with our new canvas and leather Pocket tote and Vintage check sandals . #BurberryPreSS21

A post shared by Burberry (@burberry) on Jul 23, 2020 at 9:07am PDT



View this post on Instagram

Massimo, Accessories Design, Hackney . Our Spring/Summer 2021 pre-collection lookbook – a celebration of the #Burberry community and our founder Thomas Burberry’s legacy of discovery and exploration . Massimo wears a bright yellow check cashmere wool jacquard reconstructed sweater, shorts and our runway Arthur sneakers from the upcoming collection, available in November . #BurberryPreSS21

A post shared by Burberry (@burberry) on Jul 23, 2020 at 7:03am PDT



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Tanisha, Copy & Translations, East London . ‘For the lookbook, I called upon the incredible talent at Burberry to open their doors and be a part of this journey – each interpreting the looks in their own unique way outside in the landscapes of London and beyond.’ - #RiccardoTisci . Tanisha wears a birch brown check trench with a bright orange cut-out argyle jacquard vest, plaid shirt and pencil skirt from the upcoming collection, arriving in November . #BurberryPreSS21

A post shared by Burberry (@burberry) on Jul 23, 2020 at 4:22am PDT



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Beth, Retail, Crowthorne . Introducing the Spring/Summer 2021 pre-collection lookbook, a celebration of our #Burberry community, inspired by Thomas Burberry’s legacy of discovery and the outdoors . Beth wears a marigold yellow check wool suit and love-print shirt with our new Vintage check Olympia pouch and lambskin sandals from the upcoming #BurberryPreSS21 collection, arriving in November . #Burberry

A post shared by Burberry (@burberry) on Jul 23, 2020 at 2:00am PDT





[via Fashionista, cover image via Burberry]
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