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Taylor Swift Replaces ‘Folklore’ Merch Logo After Being Called Out For Copying

By Thanussha Priyah, 30 Jul 2020

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Image via Tinseltown / Shutterstock.com

Taylor Swift recently unveiled her new merchandise line for her album, Folklore. However, fans noted resemblances between a logo on an outerpiece and the branding of online retail store The Folklore.

The Folklore’s founder Amira Rasool pointed out the similarities in the logo on the ‘cardigan’ sweater with her designs. “This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album Folklore,” Rasool wrote on Instagram.

“Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo,” she added.

Rasool also showed a side-by-side comparison of the sweater and her company logo to prove the similarities between the two. The word “the” before “folklore album” seemed to look a lot like the company’s logo of The Folklore.

Swift’s team immediately released a statement acknowledging the design likenesses and quickly tweaked it.

“Absolutely no merchandise using “the” before the words “folklore album” has been manufactured or sent out,” Swift’s team said in a statement, according to Good Morning America.

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The team “honored [Rasool’s] request and immediately notified everyone who had ordered [the] merchandise” will receive the design without the word “the” before the words “folklore album.”

Upon seeing the product change, Rasool commended Swift’s team for their action. “Swift’s team took a great first step by removing “the” from all of the merchandise. We are in conversation with her team about the necessary next steps to make this situation right,” Rasool updated on Instagram.

View this post on Instagram

This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album ‘Folklore’. She is currently selling merchandise with the words "The Folklore" printed on them. Based on the similarities of the design, I believe the designer of the merch ripped off my company's logo. I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners. I am not going to let this blatant theft go unchecked. Please tag @diet_prada and @thefashionlaw under the post and share this on Twitter and IGz #TheRealFolklore #TheFolklore Original logo designed by @cainecasket

A post shared by Amira Rasool (@amirarasool) on Jul 24, 2020 at 9:17am PDT



View this post on Instagram

An update: Thank you for everyone’s support, I have read all of your messages and I truly appreciate them. Taylor Swift’s team took a great first step by removing “the” from all of the merchandise. We are in conversation with her team about the necessary next steps to make this situation right. Special shout out to my lawyers at @fenwickwestllp and my sister @nia_rasoolgroup for the guidance and support.

A post shared by Amira Rasool (@amirarasool) on Jul 28, 2020 at 8:18am PDT




Updated design of the “cardigan” via Taylor Swift merch store



[via Seventeen, cover image via Tinseltown / Shutterstock.com]
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