Burger King Turns Unruly & Drunk Real-Life Customers Into Hilarious Delivery Ad
Image via Burger King Brazil
The antics of drunk customers entering fast-food restaurants will probably give employees more heart palpitations than a pile of greasy burgers would.
Nevertheless, Burger King Brazil has teamed up with advertising agency Ogilvy Sao Paolo to gather footage of defiant customers, turning the accumulated clips into a creative spot for its home delivery service.
The simple ad shows multifaceted antics of patrons who come in late at night—from people throwing fries at each other and tearing off their clothes, a man washing himself with the soda machine to a guy lining up to order at the counter without any clothes on. It contains snippets shared by customers and Burger King employees themselves before the pandemic struck.
The ad encourages customers to order through Burger King Brazil’s special delivery service instead of coming in at the wee hours of the night.
“The film shows exactly what used to happen late-night in BK’s restaurants,” creative VP at David Sao Paolo Rafael Donata said.
Burger King Brazil’s communication and innovation director Thais Souza Nicolau added, “We are always tuned into the behavior of our customers, to create offers and services that tend to their needs.”
“Over the past few months, we’ve been seeing recurring mentions on our social media channels about people who miss visiting our stores, so we decided to play with our own ‘embarrassing situations’ through this campaign and bring humor to our consumers during the pandemic,” she added.
[via Ad Age, opening image via Burger King Brazil]
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