McDonald’s Painstakingly Builds Its Menu Items From Furniture For Moving Day
Image by Cossette via AdForum
When you’re really hungry on a busy day and barely have the energy to step out for a quick fix, almost anything can look like food. For Quebeckers, this might happen more often on 1 July, when 100,000 households in the Canadian province are most expected to move into their new homes as their leases typically expire that day.
While McDonald’s can’t help with the uprooting, it can lend a hand to hungry households on Moving Day with McDelivery. A trio of delightful posters created by creative marketing and communications agency Cossette for the company remind customers that there’s always the food delivery service to fall back on when they’re feeling peckish in the midst of packing.
The imagery from McDonald’s Canada’s Good Moving campaign features heaps of furniture stacked together to recreate McDonald’s Big Mac, fries, and Egg McMuffin.
While this can be done digitally, the visual feast is by no means fast food. Cosette did its own packing by carefully piecing couches, lampshades, blankets, boxes, and more together to turn them into prompts for your next lunch.
The agency shared the posters this month, finally acknowledging, “Yes, we did it for real.”
Today, we take you behind the scenes of the @McDonaldsCanada “Moving Day” campaign. Yes, we did it for real.
— cossette (@cossette) August 21, 2020
You can see the final result here: https://t.co/XbCmwOzuKh pic.twitter.com/hysrVnrh2e
Image by Cossette via AdForum
Image by Cossette via AdForum
Image by Cossette via AdForum
[via AdForum, images via Cossette]
Also check out these recent news
