Spike Lee Details His Unique Filmmaking Process In Montblanc’s Latest Campaign
Image via taniavolobueva / Shutterstock.com
Oscar-winning producer Spike Lee fronts Montblanc’s ‘What Moves You, Makes You’ fall campaign, alongside actors Taron Egerton and Chen Kun.
The stars of the campaign are distinguished as “Mark Makers,” which Montblanc’s CEO Nicolas Baretzki described as individuals who exemplify “a different way of thinking.”
“It is no longer about status or reaching the top but it's about the meaningful, purposeful and enriching journey we take to get there, and the people we impact on our way,” Baretzki said in a statement.
The campaign features the creatives in several videos. In Lee’s version, he lets viewers into his creative filmmaking process, where he pens out a film’s opening sequence. The Do The Right Thing filmmaker emphasizes that he “always write with his heart.”
Watch the video below.
[via PAPER Magazine, cover image via taniavolobueva / Shutterstock.com]
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