Trojan Condoms in Canada has released a 48-minute film with mostly just the credits scene scrolling through to educate viewers about safe sex while promoting its products.
Ad agency Forsman & Bodenfors Canada acknowledges that “Netflix and Chill” has become a famous euphemism in the dating scene, and has thus created a film surrounding the “chilling” part.
The video features actual production credits, product placements, and information from a sexual health survey to shed light on the importance of having protected sex.
“Movie credits and hooking up go hand-in-hand in dating culture,” the agency’s creative chief Matt Hassell told Muse By CLIO. “Knowing that the ‘and chill’ part happens quite frequently during credits, we took that insight to create a plotless, talentless film that has all the twists and turns of a real action movie, but without you having to worry if you missed any of the movies.”