Lingerie Brand’s Halloween-Themed Ad Gets Accused Of Worshipping Satanism
Image via Honey Birdette
Australian lingerie brand Honey Birdette has received immense backlash after it shared a racy Halloween-themed campaign accused of “promoting Satanism.”
The brand released a 30-second advert that showed a red devil seducing a model dressed in a red one-piece ensemble, complete with straps and hooks.
The clip was meant to promote the brand’s 666 Club line, and began with the message, “Don’t forgive them Father, for they do know what they do,” a twist on the line, “Forgive me Father, for I have sinned.”
Other parts of the spot showed a same-sex couple kissing while dressed in bondage costume.
The clip amassed over 60,000 views and many negative comments. “What in the satanism,” one unhappy Instagram user said, while another followed with, “Why the blatant Satan worship? Who is paying you?”
Others thought the concept was brilliant, and offered support to the brand. “People are so triggered while I’m over here panting like HOT HOT HOT f**king YES,” a fan commented.
The criticism began last week after the brand released a sneak preview of its ad. The New York Post reported that the ad did not sit well with Australian consumers, who actually went to its stores to see if it really worshipped Satan.
Honey Birdette simply brushed off the critics, with its founder Eloise Monaghan saying that it was meant to “stimulate people.” “It’s time to have some fun and we need to do that visually at the moment,” she said.
The brand’s Halloween-themed ad is inspired by a Berlin nightclub, complete with models dressed in latex, leather and chains.
[via New York Post, cover image via Honey Birdette]
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