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Image via Featureflash Photo Agency / Shutterstock.com and Featureflash Photo Agency / Shutterstock.com

Intimate apparel brand Kit Undergarments has launched a new initiative called #KitsToKickCancer to raise awareness for breast cancer this month.

The co-founders have invited celebrities to post photos of themselves in their stunning underwear in a bid to educate followers about the importance of taking a mammogram and other precautionary measures.

Some of the A-listers featured to spread the cause include Katy Perry, Kate Hudson, and Meena Harris.

Kit Undergarments has pledged to donate five percent of all sales in October to the Woman’s Cancer Research Fund, and an additional US$1 for every lady who posts a photo of herself in her undergarments and tags @KitsUndergarments on Instagram.

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“This post marks 365 days since we launched our baby @kitundergarments. To say it’s been a WILD year is an understatement.... and I’m not talking about just launching and running our business, of course. While there are a lot of causes close to my heart, especially right now, (hmph please vote) one that October always reminds us of is breast cancer awareness month. Like last year, we will be partnering with the Women’s Cancer Research Fund in donating a percentage of sales for the entire month of October. We had made it our mission to make undergarments people feel good in —— from day one we’ve always said it’s about embracing your body and loving yourself and that’s still rings true. The women we have included in this month’s campaign all embody the ethos of our brand and we couldn’t be more grateful or proud to have them as a part of the family. I’ll kick it off as I have endless gratitude and love for my body and all of the things it does for me. And if I can recommend one thing, ladies...GET YOUR MAMMOGRAMS!🙏🍊🍊” Jamie wears the Lightweight Triangle Soft Bra in Rose (size 2) and the High-Waist Boy Brief in Rose (size 2). We will be donating 5% of all sales to the Women’s Cancer Research Fund @wcrfcure during the month of October. In addition, we will donate $1 to @wcrfcure for every woman who posts a photo in their undergarments and tags us.

A post shared by KiT Undergarments (@kitundergarments) on Oct 1, 2020 at 11:34am PDT

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@katehudson wears the Classic Demi Bra in Rose (size 34B) and the High-Waist Boy Brief in Rose (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating 5% of sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 2, 2020 at 11:07am PDT

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"In October, I wear pink in honor of my mother, Kathy Harouche @kharouche and my grandmother, Edith Quinn- both breast cancer survivors. October is Breast Cancer Awareness month. Our aim is to get as many people involved in raising awareness about this disease. You can do your part by posting a selfie in your kit undergarments, hash tagging #kitstokickcancer, or practicing self-love and scheduling a mammogram. xo, Simone” Simone is wearing the Classic Demi in Rose (size 34C). We will be donating 5% of all sales to the Women’s Cancer Research Fund @wcrfcure during the month of October. In addition, we will donate $1 to @wcrfcure for every woman who posts a photo in their undergarments and tags us.

A post shared by KiT Undergarments (@kitundergarments) on Oct 1, 2020 at 11:35am PDT

Katy Perry looks amazing in a new selfie wearing #KiTUndergarments pink tie-dye round-neck long sleeve thong bodysuit ($110); this month, 5% of each sale will go directly to the WCRF in support of cancer research. pic.twitter.com/ibwopPzC2I

— Haus von Katy (@HausKaty) October 2, 2020

[via Instyle, cover image via Featureflash Photo Agency / Shutterstock.com and Featureflash Photo Agency / Shutterstock.com]

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