Apple Launches Free 24/7 Old MTV-Style Apple Music TV Channel
Image via Apple Music TV
If you miss the good old days of MTV music videos running in the background while you went about your daily tasks, Apple now has the next best thing for the times. The company has just launched a 24-hour Apple Music TV channel that streams music videos nonstop without any ads.
At present, the streaming channel seems to almost exclusively air human-curated music videos, with its opening act being a marathon of Apple Music’s top 100 music videos. The platform will also release new music videos every Friday, Ars Technica reports.
In time, it will include special appearances too; an all-day Bruce Springsteen event will kick off on 22 October, and it will feature footage and interviews with the singer-songwriter in line with the launch of his latest album.
You won’t need an Apple Music or Apple TV+ subscription to be able to watch Apple Music TV. To access the channel, simply open the TV or Music app via an Apple device, or head over here.
The channel is currently only available in the US, though, possibly due to licensing reasons.
Introducing Apple Music TV: a free 24-hour curated livestream of videos including exclusive music video premieres, live shows and events plus more.
— Apple Music (@AppleMusic) October 19, 2020
Watch now (US only): https://t.co/ZXBJkDre3f pic.twitter.com/XapyvcKeMd
Apple Music TV is currently playing a countdown of the service’s Top 100 most-streamed songs EVER.
— Pop Crave (@PopCrave) October 19, 2020
Playing now: “DNA” by Kendrick Lamar (#92) pic.twitter.com/6wbFPiYVNZ
[via Ars Technica, cover image via Apple Music TV]
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