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Image via Pavlovska Yevheniia / Shutterstock.com

KitKat is planning to celebrate its 85th birthday by taking a break from its famous “Have a break, Have a KitKat” slogan.

In a campaign produced with creative agency Wunderman Thompson, the chocolate company will step away from the message for 10 days, giving fans an opportunity to create an alternative tagline through an online contest.

Those keen to participate are invited to share their best soundalike slogans on KitKat’s social media platforms with the hashtag ‘#ABreakForHaveABreak’. The chosen entry will be announced on 27 October, and its creator will be treated to an 85-hour break of their own: a luxury hotel stay for two.

Wunderman Thompson has also created an AI online slogan generator to help participants come up with the best slogans for the campaign.

View this post on Instagram

We're celebrating our 85th anniversary by giving our slogan a short break! 🍫 Got a suggestion? Share yours using #ABreakForHaveABreak & you could win an 85 hour break for two! T&C’s apply, find the link in our bio!

A post shared by KITKAT (@kitkat) on Oct 16, 2020 at 10:32am PDT

View this post on Instagram

Use your imagination to give our slogan a short break to celebrate our 85th anniversary! Share yours using #ABreakForHaveABreak & you could win an 85 hour break for two! T&Cs apply click the link in our bio!

A post shared by KITKAT (@kitkat) on Oct 18, 2020 at 4:03am PDT

[via Marketing Interactive, cover image via Pavlovska Yevheniia / Shutterstock.com]

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