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Image via Andrea Raffin / Shutterstock.com

Bella Hadid has gone digital as she stars in a new campaign ad for Mugler.

The ad showed her portraying a winged centaur that came to life. The creature wore a gold bikini as it flew around in the clouds.

Another campaign video showed multiple Hadids strutting towards the camera, wearing sultry black lingerie.

The ads ended with the luxury brand Mugler printed across the screen.



The supermodel took to Instagram to share BTS images of how the trippy ad was made. The video showed her stripped down to her underwear, with her face and body being 3D scanned. The animation team then worked on the images to transform her into the winged horse creature.

View this post on Instagram

@MUGLEROFFICIAL Trippy

A post shared by Bella 🦋 (@bellahadid) on Oct 21, 2020 at 3:19pm PDT

View this post on Instagram

3D scan

A post shared by Bella 🦋 (@bellahadid) on Oct 21, 2020 at 2:36pm PDT

[via Bella Hadid, cover image via Andrea Raffin / Shutterstock.com]

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