With Halloween creeping in, Spotify has dressed up fictional family members as iconic musicians in a series of adorable adverts to promote its Premium Family Plan and children’s app.
The spots showcase the concept that family members can share an emotional bond through listening to the same music.
In one of the adverts, the parents and elder son put on outfits resembling Lil Yachty, while the youngest son is in a shark costume. The spot shows how the older family members are listening to the same rapper through their Premium Family Plan, while the youngest son is listening to a kid-friendly song via the Spotify Kid’s app.
The other ads depict family members putting on ensembles in the likenesses of popular musicians such as Lady Gaga, Ozzy Osbourne, and Bad Bunny.