Guinness Launches Stout That’s Completely Free Of Alcohol Called ‘Guinness 0.0’
Image via Diageo
Guinness has unveiled the non-alcoholic version of its famed stout.
Named Guinness 0.0, the drink is a response to a growing number of consumers who prefer zero-alcohol and lower-calorie drinks. The new product was developed by its team in St James’s Gate Dublin, and it took four years for them to replicate the same taste.
The brewing process of Guinness 0.0 is the same as that of the standard Guinness, and involves the same ingredients of water, barley, hops and yeast. The difference is the addition of a cold filtration stage to remove the alcohol from the brew.
The team had to find a way to extract the alcohol without using heat in order to maintain the “Guinness taste and character.”
According to Evening Standard, the new beer looks just like its alcoholic counterpart, down to the dark ruby color and cream head.
Speaking about the new drink, innovation brewer Aisling Ryan said, “We have created a taste experience that we believe is truly unrivaled in the world of non-alcoholic beer and we can’t wait for people to finally be able to try it!”
The new beer will be housed in cans and available to purchase in UK supermarkets from 26 October. It will be priced between £3.50 (US$4.57) and £4.50 (US$5.88) for a pack of four.
There is zero alcohol inside this truck. #Guinness00 pic.twitter.com/COH8viJ2sM
— Guinness GB (@GuinnessGB) October 22, 2020
Guinness is releasing an alcohol-free version of its Irish stout with all the same ingredients, minus the booze. Guinness Draught 0.0 has half the calories of the original and will be available in stores in the UK and Ireland next week, then across world markets in 2021 pic.twitter.com/DSCg07REdK
— NowThis (@nowthisnews) October 22, 2020
Introducing Guinness 0.0, the Guinness with everything except alcohol. Read more here: https://t.co/7SON4tb3UE #Guinness00 pic.twitter.com/XfwCu5SuLr
— Diageo News (@Diageo_News) October 22, 2020
[via Evening Standard, cover image via Diageo]
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