Nike has released a new advert, titled You Can’t Stop Our Voice, to encourage Americans to exercise their basic right of voting in the upcoming elections.
The nonpartisan campaign, created alongside advertising agency Wieden + Kennedy and director Hiro Murai, rallies the idea that you do not have to be a sports icon in order to influence the world.
The spot is narrated by actress Regina King with appearances by famous athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A'Ja Wilson, and Tim Anderson.
The company has partnered with three non-partisan organizations — Time to Vote, Rock the Vote, and When We All Vote — to raise awareness on the importance of voting this year.
Nike has also teamed up with car-sharing service Lyft to promote early voting and access through discounted rides for those in disadvantaged communities.