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Samsung Creates Wall Paints Tailor-Made To Complement Your TV & Surroundings

By Izza Sofia, 26 Oct 2020

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Image via Samsung

Samsung has debuted its first-ever range of bespoke interior paints to complement three of its television models—The Serif, The Sero and The Frame.

The LivingColor paint range was developed with British color expert Karen Haller, and consists of restorative hues of green, soft pink, dark blue, beige and sunshine yellow.

Each hue uses color psychology to evoke an “uplifting emotional response” while providing harmonious backdrops to the television range. Each model is assigned with two shades—the first is meant to match its casing, while the second is a complementary hue to be applied to the walls surrounding the TV.

Colors created for The Frame are Frame Beige and Restful Pine, while hues made for The Serif are Serif Cotton Blue and Champagne Bliss. The Sero has been paired with Sero Navy Blue and Bright Spark.

“Color is an amazing phenomenon that can change how we feel think and behave in an instant, it’s a universal language that we all speak,” Haller explained.

“The color pairings for Samsung’s range of lifestyle TVs were selected to match the personality and style of each TV, whilst also creating an environment that would be uplifting and ultimately complement your personality and lifestyle,” she added.

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To show how the TVs and colors work together, Samsung worked together with interior designer Kate Watson-Smyth, London-based artist Yinka Ilori and designer Whinnie Williams to bring them to life.


Image via Samsung


Image via Samsung


Image via Samsung


Image via Samsung


Image via Samsung



[via Samsung, cover image via Samsung]
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