Image via Keith Homan / Shutterstock.com
Tampon company Tampax is getting criticized over its new tweet asserting that “not all people with periods are women.”
In support of transgender people, the company tweeted, “Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed. #periodtruths #transisbeautiful.”
This message, however, angered several women online as they claimed the company was “erasing” women. “I’m genuinely interested to know who at Tampax thought it might be a good idea to gamble your entire client base (Biological Women) against this anti-factual and anti-woman, virtue vomit,” an appalled Twitter user wrote.
Good Morning Britain presenter Piers Morgan also criticized the ad and called it “women-phobic.”
“At what point does this ridiculous virtue-signalling nonsense—which exposes trans people to horrible-mockery—constitute ‘women-phobic’ behavior? Asking for several billion women,” he tweeted.
Others, however, praised the company for its inclusivity of trans and non-binary people.
“Thank you, people behind Tampax, for your inclusive language. There’s a lot of hate in the comments but know there are people who see and appreciate it. It’s such a small gesture and hurts literally no one,” a Twitter user chimed in to defend the ad. Another user commented that “the transphobia is these replies is actually disgusting.”
Pro-trans group and charity Mermaids told
Metro that it hopes to see many more brands following in the footsteps of Tampax. A representative from the charity said, “Tampax’s use of inclusive language today has given a much-needed platform to the diversity around menstruation that exists, and we hope to see more in the future.”
[via
Metro, cover image via
Keith Homan / Shutterstock.com]