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Tampax Has Customers Divided Over Post Claiming Not Only Women Get Periods

By Izza Sofia, 27 Oct 2020

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Image via Keith Homan / Shutterstock.com

Tampon company Tampax is getting criticized over its new tweet asserting that “not all people with periods are women.”

In support of transgender people, the company tweeted, “Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed. #periodtruths #transisbeautiful.”

This message, however, angered several women online as they claimed the company was “erasing” women. “I’m genuinely interested to know who at Tampax thought it might be a good idea to gamble your entire client base (Biological Women) against this anti-factual and anti-woman, virtue vomit,” an appalled Twitter user wrote.

Good Morning Britain presenter Piers Morgan also criticized the ad and called it “women-phobic.”

“At what point does this ridiculous virtue-signalling nonsense—which exposes trans people to horrible-mockery—constitute ‘women-phobic’ behavior? Asking for several billion women,” he tweeted.

Others, however, praised the company for its inclusivity of trans and non-binary people.

“Thank you, people behind Tampax, for your inclusive language. There’s a lot of hate in the comments but know there are people who see and appreciate it. It’s such a small gesture and hurts literally no one,” a Twitter user chimed in to defend the ad. Another user commented that “the transphobia is these replies is actually disgusting.”

Pro-trans group and charity Mermaids told Metro that it hopes to see many more brands following in the footsteps of Tampax. A representative from the charity said, “Tampax’s use of inclusive language today has given a much-needed platform to the diversity around menstruation that exists, and we hope to see more in the future.”

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Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let's celebrate the diversity of all people who bleed! 💙🎨: @gobeeharris #mythbusting #periodtruths #transisbeautiful pic.twitter.com/5s1416cZBw

— Tampax (@Tampax) September 15, 2020


Oh dear @Tampax your products are more expensive but I have been buying them for decades. Not any more. Anyone who calls me and my daughter “people who bleed” isn’t getting a penny more of my money.

— Dr vrarda in the wold 🟥 (@vrarda1) October 23, 2020


FACT: They are all women, but they are not all okay with the experience of being women and think they can escape it by re-labelling themselves. Whatever. But this BS means I will change my buying patterns, for me and my daughters and lobby other women too. #LosingBusiness

— 5mins4me (@piramidesbay) October 23, 2020


Funny how the faces are literally erased. Because that is their goal : Erasing WOMEN, who are FEMALES.

— Nathanie Parsons (@NathanP47305749) October 24, 2020


I’m genuinely interested to know who at @Tampax thought it might be a good idea to gamble your entire client base (Biological Women) against this anti-factual and anti woman, virtue vomit. https://t.co/IbaSzGaPrd

— Laurence Fox 🥋 (@LozzaFox) October 24, 2020


At what point does this ridiculous virtue-signalling nonsense - which exposes trans people to horrible mockery - constitute ‘women-phobic’ behaviour? Asking for several billion women. 👇 https://t.co/IQhsT48ogE

— Piers Morgan (@piersmorgan) October 26, 2020


Thank you, people behind Tampax, for your inclusive language 💜 There's a lot of hate in the comments, but know there are people who see and appriciate it.
It's such a small gesture, and hurts literally no one.

— Trans men are men 🏳️‍⚧️ (@Kymah_Corgi) October 24, 2020


the transphobia in these replies is actually disgusting

— sk(eleanor)ton | claiming page 74 (@ellovesdnp) October 24, 2020




[via Metro, cover image via Keith Homan / Shutterstock.com]
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