Adobe Stock’s 2020 Overview Reveals How Much Image Preferences Have Changed
Image via Adobe Stock’s free assets collection
It has been an uncomfortable year for many people around the world, who have been forced to overhaul their routines from the ground up and quickly adjust to them.
The overturn is evident in Adobe Stock’s end-of-year overview looking at over 149 million US users’ searches and downloads between January 2019 and September 2020, which notes a huge jump in demand for content related to social issues.
A remarkable transformation is how the images in users’ minds when looking up content for “People” and “Business” have generally changed. Rather than seeking visuals of face-to-face interactions in meeting rooms and other office spaces, US visitors are instead searching for imagery of people communicating in virtual settings or practicing social distancing.
On a similar note, Adobe saw 570-percent more daily searches for “virtual” after the country declared a nationwide emergency driven by the COVID-19 outbreak. Video conferencing imagery has also become the “most licensed” category since the pandemic began.
With Black Lives Matter protests sweeping across the country in the middle of the year, June saw a spike in activism-inspired searches in regard to “diversity,” “African American,” and “Black Lives Matter.”
The overarching theme for the year seems to be social issues. Adobe Analytics recorded that with every month, there was a 180-percent increase in content under “Social Issues.”
For more observations, head over here to view the full end-of-year creativity insights report by Adobe Stock.
[via Adobe Stock]
Also check out these recent news
