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Image via The Onion Ring Curse

Although celebrations have been different this year due to the coronavirus pandemic, brands still whipped up their most creative campaigns this Halloween.

What better way to kick off the Halloween-themed ads than with Guinness’ ingenious idea to transform its famous whisky pint into a spooky full moon against a pitch-black background? “A rare full moon brought a treat to the skies for Halloween 2020,” the description of the ad read, before wishing its fans a happy Halloween at the foot of the ad.

This Halloween, Burger King Chile offered free Whoppers to customers if they managed to make someone scream. All customers had to do was to send a video of them scaring their friends. “The more you scare, the more you can eat,” BK said.

A&W also jumped on the Halloween bandwagon, this time parodying the horror classic The Ring to promote its onion rings. The Onion Ring campaign featured a website, a “cursed” video and instructions to enter a friend’s phone number in a text field. The visitor is then instructed to text the video to their friends. Once the message was opened, the person would see a black-and-white film featuring the chain’s mascot and onion rings.

While the recipient in The Ring died after a phone call, the victim of the A&W prank would receive a recording of a lady reminding them of the chain’s tasty onion rings.

When moons align... To celebrate our Guinness Halloween work and a rare blue moon, https://t.co/ioZgv9rVHH has gone fully lunar tonight. Happy Halloween 🌕 pic.twitter.com/MfxRmMFVuh

— Rothco (@wearerothco) October 31, 2020

Keep your eyes peeled for our creepy Fanta cap this weekend. Happy Halloween from all of us at Ogilvy 🍊 pic.twitter.com/6xEnbk2WAT

— Ogilvy Australia (@OgilvyAus) October 30, 2020

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Happy #Halloween! 👻 Here's a trick to go with our treats. Freak out your friends by sending them The Onion Ring Curse. Swipe for step-by-step instructions.

A post shared by A&W Restaurants (@awrestaurants) on Oct 31, 2020 at 9:25am PDT

Por Halloween, Burger King Chile cambió el valor de sus Whoppers y las ofreció gratis, solo si el consumidor enviaba un video asustando a alguien más y taggeaba a la cuenta de @burguerking_chile en IG.
"Asusta a tu manera, disfruta a tu manera".#EDP2020 #Halloween pic.twitter.com/FwR3v1KQRT

— Keeping up with the Advertisers (@kuwtadvertisers) November 1, 2020

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BOORITO IS FREAKING ON. And we’re going all digital. Turn on your notifications because we’re dropping BOGOs right here. DM this to the person you do Boorito with every year. . . . Valid while codes last. US, 13+ only. Limit 1/person. Msg/Data rate may apply. Must purchase entrée on 10/31/20 to redeem for free entrée of equal/lesser value. Terms: chipotle.com/boorito.

A post shared by Chi-vote-le (@chipotle) on Oct 29, 2020 at 9:05am PDT

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It’s the moment we’ve been waiting for! We’re saving Halloween with contactless reverse Trick or Treating. If you live in one of the 12 cities below click the link in our bio for a chance to win some SOUR PATCH KIDS tricks and treats. Cities: Manhattan (NY), LA, Chicago, Seattle, Houston, Ann Arbor, Atlanta, Dallas, Philly, Miami, Orlando or Indy NoPurchNec.18+VoidWhereProhib.Rules: http://fooji.info/spk . . . . #sourpatchkids #sourthensweet #halloween2020 #halloweencandy #sourcandy

A post shared by Sour Patch Kids (@sourpatchkids) on Oct 31, 2020 at 11:02am PDT

[via Ads of the World, cover image via The Onion Ring Curse]

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