Amazon’s Holiday Ad Illustrates The Fight To Hang In There As ‘Show Must Go On’
Video screenshot via Amazon
Amazon has released an inspiring advert, titled The Show Must Go On, ahead of the holiday season.
Conceived by creative agency Lucky Generals, the advert tells the story of a ballerina, played by French ballerina Taïs Vinolo, who faces the obstacles presented by the coronavirus pandemic.
At first, viewers are introduced to the character’s passion for dance before the pandemic struck, and then, things go sideways when the virus crisis hits.
Consumed by isolation, the ballerina experiences confusion, anxiety and hardship. However, with her community’s support, she manages to come out of it stronger and better than ever.
The advert conveys the roadblocks many are experiencing due to the sudden shift in normalcy spurred by the pandemic.
“The show must go on” is an impactful message reflected in the video, aiming to empower people to emerge out of the darkness as the best versions of themselves.
[via Muse By CLIO, cover image via Amazon]
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