Kendall & Kylie’s Moon Print Pajamas Look Similar To Marine Serre’s Famous Top
Left image via Amazon, right image via Matches Fashion
Kendall and Kylie Jenner have released their Amazon clothing range, but one of the garments appears to look similar to designer Marine Serre’s signature print.
The Jenners unveiled a pajamas set made from soft gray cotton and an elastic waistband with a logo plastered on it. The set has tiny crescent moons printed all over, which if you look closely, resembles Serre’s famous lunar motifs.
The Jenners themselves have been seen posing in Marine Serre’s Moon-print stretch jersey top, which according to The Fashion Law, is the “most viewed product of the brand.”
Serre’s crescent moon print is seen all over her garments and accessories, which have appealed to big stars like Beyonce, Jennie Kim, Ariana Grande and Dua Lipa.
Serre has been attempting to secure trademark registrations for her print across the globe. She applied for trademark rights to the print and brand name on garments in the US, Canada, France, Singapore and Australia.
Unfortunately, she has faced difficulties in obtaining rights for the symbol on its own. Back in October 2019, the European Union Intellectual Property Office (EUIPO), rejected her application, citing that repeating moon pattern is “decorative in nature” and could not “act as a trademark.”
Serre argued the statement in December 2019, stating that “the mere fact that a mark fulfils a decorative function does not affect the assessment of its distinctive character,” therefore has an ability to serve as a trademark. “The mark in question, although also decorative, distinguishes Marine Serre’s products [from those of others],” she added.
The EUIPO, however, stood by its decision, explaining that the moon pattern “gives no indication of the commercial origin of the products [on which it appears] and does not make it possible to distinguish them from the products of other companies.”
Image via Amazon
Image via Amazon
[via Dazed Digital, cover image via Amazon, Matches Fashion]
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