Pop singer Carrie Underwood stars in Amazon Ring’s holiday advert, which showcases the Christmas season with snowy streets, carolers, and lots of presents.
Underwood can be seen belting out her new song, Favorite Time of Year, which is exclusively available on Amazon Music.
The video is mostly set at the doorstep to promote the company’s Ring video doorbell for home security.
"The holidays may look a bit different this year, but the season remains such a special time for our customers. This campaign is just one of the ways we can celebrate and share the magic of the holidays with them,” Ring global head of brand and content Karni Baghdikian told Muse By CLIO.
The ad was conceived by commercial production company Riotmaker and directed by Rob Soucy.