Ritter Sport Unveils Exclusive Paper Packaging For Its Chocolate Bars
Image via Ritter Sport
German chocolate company Ritter Sport has unveiled a new square-shaped paper packaging design for its ‘Schoko & Gras’ flavor.
Earlier this year, the company launched paper wrappers and delivered 500 samples to testers who volunteered to take part in the pilot program. The company then received feedback, like creating a thicker package, after the first run.
Now, Ritter Sport has developed a new paper packaging for a broader market test. It will be used for its ‘Schoko & Gras’ bar, which consists of milk chocolate and hemp seed.
In its announcement, Ritter Sport addressed the low recycling rate for plastic in Europe and the US, which became one of the reasons for the brand to develop sustainable packaging.
The limited-edition paper wrappers will be released in Austria in partnership with supermarket chain Billa.
“We know that even in Germany, where there is a sophisticated system like Green Dot, the recycling rate is shockingly low. For paper, on the other hand, disposal and recycling are much better organized, especially internationally,” Ritter Sport’s statement reads.
Image via Ritter Sport
[via Dieline, cover image via Ritter Sport]
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