Amazon has released a couple of adverts showcasing the efficiency of its voice assistant, Alexa.
The campaign, conceived by ad agency Droga5, features two ads named Ironing and Opera.
The first video reveals an epic death scene being constantly interrupted. The characters had to repeatedly act out the tragic moment due to the instructions given by an Alexa user, who turns out to be missing the action while ironing.
The ad highlights Alexa’s ability to carry out voice commands instantly, so the user does not miss out on the action.
The second clip is set in the middle of an opera performance, which is interrupted by a man lounging in the sun and asking for more upbeat tunes out of nowhere.